Yesterday and Today

Vice Versa was founded by Ottawa native and entrepreneur Patrice Breton. From his youth, Patrice always sought a vocation that would combine his passions: creativity, science, art and culture, and he finally found this nexus in Vice Versa. 2024 will mark Vice Versa’s 22nd vintage in the Napa Valley. Patrice learned winemaking at the side of Paul Hobbs, where he gained not just knowledge, but access to a broader community of growers and winemakers whose generosity and friendship have made the quality of Vice Versa wines possible. 

Today, Spencer Kelly heads a winemaking team which also includes Philippe Melka and Maayan Koschitzky of Atelier Melka. They and every other member of our coterie are driven by passion for our shared métier.

We acquired an estate vineyard in Calistoga in 2019, and the summer of 2024 will see the launch of a new winery facility there. Our greatest wines are perpetually ahead of us.